Uniqlo U-Shop, U-Win

Last Friday, I was given the opportunity to attend the launch of Uniqlo’s new game app called U-Shop, U-Win.

Uniqlo U-Shop U-Win

Uniqlo U-Shop U-Win

(The launch was held at Fully Booked in BGC as a nod to the opening of Uniqlo’s third store in the country at SM Aura Premium on May 17, 2013.)

Uniqlo U-Shop U-Win

the U-Shop U-Win virtual store game

The U-Shop, U-Win game app on the Uniqlo Philippines Facebook page allows participants to “shop” at a virtual Uniqlo store. Upon registration, you get a set amount of shopping points but can get more by clicking on links within the game. You then use these shopping points to “pay” for the items you’ve selected at the game app’s cashiers.

Uniqlo U-Shop U-Win

U-Shop U-Win game mechanics

You have a 1-in-4 chance of winning a minor prize at the cashier: P500 Uniqlo gift certificates, or Uniqlo AIRism and UT items. The consolation prize is additional shopping points which you can use the next time you “shop”.

Uniqlo U-Shop U-Win

No actual purchases involved in the U-Shop U-Win game

Uniqlo U-Shop U-Win

U-Shop U-Win consolation prize. Play again?

You can play the shopping game every four hours, and each time you play, you get a raffle entry to the major prize draw. The major prizes are: iPhone 5 phones, Canon cameras, a summer getaway package for two, and tablet phones. There are also special prizes, like an iPhone 5 for the #1 shopper, and P1,000 Uniqlo gift certificates for the top 25 shoppers.

The promo period is from March 22 to May 5, 2013.

I think it’s a fun little game that pleases my inner shopaholic; there are no actual purchases involved, so no harm done to my wallet. It might make you want to check out the two Uniqlo stores at SM Mall of Asia and SM North EDSA, though. ;)

Uniqlo U-Shop U-Win

Chief Operating Officer Katsumi Kubota shows off the U-Shop U-Win game

Leave a Comment

CommentLuv badge